Running an effective B2B marketing campaign requires businesses to think outside of the box. The strategies that work well for your B2C audience are unlikely to serve the B2B sphere. To succeed in the ever-changing B2B market, you will need to stay on top of emerging trends, continually re-envisioning and updating your strategy to fit.
Increase Customer Retention with Digital Gift Cards
Are you looking for a cost-effective way to drive sales and increase customer retention? You can use digital gift cards as part of your marketing strategy. Digital gift cards have become increasingly popular in recent years, and for good reason – they are easy to distribute, highly customisable, and can be a powerful tool for
8 ways for e-commerce brands to reap the benefits of digital gift cards
Each year, millions of digital gift cards are issued in Australia to meet the growing demand of flexible, mobile-friendly and personalised gifts. For eCommerce brands, digital gift cards hold significant strategic value in acquiring new customers, increasing average order value and boosting repeat purchases. Beyond tangible metrics, eCommerce companies can leverage digital gift cards as
THE POWER OF CUSTOMER INCENTIVES: HOW TO ATTRACT, RETAIN, AND DELIGHT YOUR CUSTOMERS!
In today’s competitive marketplace, businesses are constantly searching for effective strategies to attract new customers, retain existing ones, and ultimately drive growth. A powerful tool that has proven to be a game-changer in achieving these goals is customer incentives. By offering incentives to your customers, you can create a win-win situation where both your business
Safeguarding Your Gifts: How to Protect Yourself from Gift Card Scams
Gift cards have long been a popular choice for gifting, with billions being spent on gift cards in Australia each year. However, alongside their popularity comes an unfortunate rise in gift card scams, in particular ‘card draining’, which wipes funds from prepaid gift cards before they are purchased or activated. As these scams continue to
iGoDirect launches Australia’s first ‘web-to-wallet’ digital prepaid card issuing via True Rewards
True Rewards, part of the iGoDirect Group, has announced its new ‘Web to Wallet’ product, enabling companies to instantly issue and provision digital prepaid cards from a website directly to Apple Pay® and Google Pay™. Delivered exclusively by True Rewards and the first of its kind in Australia, Web-to-Wallet creates a frictionless customer experience for
5 ways to leverage digital gift cards beyond corporate rewards
A fast-growing industry with a projected market size of AUD 40 billion by 2025, prepaid cards are a staple in most Australian consumers’ wallets, most commonly in the form of a gift or travel card. While prepaid and gift cards are relatively ‘new’ to market since their introduction early 2000’s, they have been re-imagined and
HOW DIGITAL LOYALTY CAN TRANSFORM YOUR BUSINESS
With the rise of digital marketing and technology, digital gift cards are experiencing significant growth as a promotional tool for businesses. Many sales teams, marketers, and agencies are using digital gift cards to drive acquisition, build brand awareness, or for use within their loyalty programs. Digital gift cards help to increase sales successfully while managing marketing campaign costs.
TOP 5 DIGITAL PAYMENT TECHNOLOGY TRENDS IN 2024
Digital wallets are one of the hottest trends in retail and for good reason. CBA data shows that, in Australia alone, the 12 mths to March 2021 saw monthly digital wallet transactions increase 90% with the value of transactions more than doubling to $2.1 billion. This explosion in popularity is driven by both an immediate need for
HOW TO IMPLEMENT A REWARDS PROGRAM FOR YOUR BUSINESS
Committed employees are the lifeblood of any business; without the hard work that they put in, any company would struggle. This means it is necessary to recognise their contributions. First and foremost, it helps them understand just how much you appreciate them and creates an incentive for them to continue working well. This is especially
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