SaaS business models create opportunities to drive repeatable and predictable revenues long term. However, the front-loaded expenses associated with developing the product, and finding an audience can be onerous. At a time when digital transformation is accelerating, capturing and converting more revenue per customer is crucial. Here, we explore how rewards and incentives can be
Safeguarding Your Gifts: How to Protect Yourself from Gift Card Scams
Gift cards have long been a popular choice for gifting, with billions being spent on gift cards in Australia each year. However, alongside their popularity comes an unfortunate rise in gift card scams, in particular ‘card draining’, which wipes funds from prepaid gift cards before they are purchased or activated. As these scams continue to
iGoDirect launches Australia’s first ‘web-to-wallet’ digital prepaid card issuing via True Rewards
True Rewards, part of the iGoDirect Group, has announced its new ‘Web to Wallet’ product, enabling companies to instantly issue and provision digital prepaid cards from a website directly to Apple Pay® and Google Pay™. Delivered exclusively by True Rewards and the first of its kind in Australia, Web-to-Wallet creates a frictionless customer experience for
5 ways to leverage digital gift cards beyond corporate rewards
A fast-growing industry with a projected market size of AUD 40 billion by 2025, prepaid cards are a staple in most Australian consumers’ wallets, most commonly in the form of a gift or travel card. While prepaid and gift cards are relatively ‘new’ to market since their introduction early 2000’s, they have been re-imagined and
HOW DIGITAL LOYALTY CAN TRANSFORM YOUR BUSINESS
With the rise of digital marketing and technology, digital gift cards are experiencing significant growth as a promotional tool for businesses. Many sales teams, marketers, and agencies are using digital gift cards to drive acquisition, build brand awareness, or for use within their loyalty programs. Digital gift cards help to increase sales successfully while managing marketing campaign costs.
TOP 5 DIGITAL PAYMENT TECHNOLOGY TRENDS IN 2024
Digital wallets are one of the hottest trends in retail and for good reason. CBA data shows that, in Australia alone, the 12 mths to March 2021 saw monthly digital wallet transactions increase 90% with the value of transactions more than doubling to $2.1 billion. This explosion in popularity is driven by both an immediate need for
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