Each year, millions of digital gift cards are issued in Australia to meet the growing demand of flexible, mobile-friendly and personalised gifts. For eCommerce brands, digital gift cards hold significant strategic value in acquiring new customers, increasing average order value and boosting repeat purchases. Beyond tangible metrics, eCommerce companies can leverage digital gift cards as
5 ways to leverage digital gift cards beyond corporate rewards
A fast-growing industry with a projected market size of AUD 40 billion by 2025, prepaid cards are a staple in most Australian consumers’ wallets, most commonly in the form of a gift or travel card. While prepaid and gift cards are relatively ‘new’ to market since their introduction early 2000’s, they have been re-imagined and
7 EFFECTIVE STRATEGIES TO BUILD CUSTOMER LOYALTY THROUGH GIFT CARDS
Customer demands for deep personalisation, instant gratification and seamless customer experiences means that companies need to continuously explore new and innovative ways to build customer loyalty. One way that has proven to be remarkably effective over the years is gift cards.
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