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June 18, 2024

The opportunities for businesses created by corporate gift cards are endless. Did you know that Visa and Eftpos corporate gift cards are one of the most effective means to achieve word of mouth marketing?

Your existing customers are your biggest brand ambassadors. Their opinions are trusted and considered genuine by others as they are based on real experience with your company. Their opinions can hold more weight than your company-generated marketing.

If you execute your referral program the right way, the benefits are infinite. Leads generated from referrals are warmer and therefore, have a high conversion rate. They will increase both your revenue and your lifetime customer value. They are also more cost-effective and save time as they reduce your need for advertising, marketing and sales.

So how do corporate gift cards come into play? Although your existing clients may be satisfied with your products and services, they usually need that extra nudge to spread the word and endorse your business through referrals. Using corporate gift cards, you can engage and incentivise your customers, turning them into brand advocates. When a referral makes a purchase, reward your existing customer with an Eftpos or Visa gift card that is customised with your brand. This will show your appreciation and encourage them to make more referrals.

With True Rewards, you can take your referral program even further to suit your business’s needs. Here are some popular ideas:

  • Send zero-balance gift cards to your existing customers: Once they have made a referral and successfully met your referral program’s conditions, you can activate the gift cards to have funds loaded. Furthermore, we can customise the gift cards and card wallets with your company branding to help drive customer loyalty.
  • Send a Choice eGift Card or Digital Visa Prepaid Card: using our comprehensive set of APIs, we can integrate True Rewards widget to your referral program and automate sending eGifts with customised emails and rewards redemption.
  • Send reloadable Visa prepaid cards: to keep your existing customers actively engaged as a part of an ongoing referral program.

Whether you want to reward a few special clients or thousands of customers, we can provide everything you need to build your customer base and increase engagement with your existing customers. To learn more, book a demo or call 1800 043 656.

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