SaaS business models create opportunities to drive repeatable and predictable revenues long term. However, the front-loaded expenses associated with developing the product, and finding an audience can be onerous. At a time when digital transformation is accelerating, capturing and converting more revenue per customer is crucial. Here, we explore how rewards and incentives can be
Running an effective B2B marketing campaign requires businesses to think outside of the box. The strategies that work well for your B2C audience are unlikely to serve the B2B sphere. To succeed in the ever-changing B2B market, you will need to stay on top of emerging trends, continually re-envisioning and updating your strategy to fit.
Are you looking for a cost-effective way to drive sales and increase customer retention? You can use digital gift cards as part of your marketing strategy. Digital gift cards have become increasingly popular in recent years, and for good reason – they are easy to distribute, highly customisable, and can be a powerful tool for
Each year, millions of digital gift cards are issued in Australia to meet the growing demand of flexible, mobile-friendly and personalised gifts. For eCommerce brands, digital gift cards hold significant strategic value in acquiring new customers, increasing average order value and boosting repeat purchases. Beyond tangible metrics, eCommerce companies can leverage digital gift cards as
In today’s competitive marketplace, businesses are constantly searching for effective strategies to attract new customers, retain existing ones, and ultimately drive growth. A powerful tool that has proven to be a game-changer in achieving these goals is customer incentives. By offering incentives to your customers, you can create a win-win situation where both your business
Gift cards have long been a popular choice for gifting, with billions being spent on gift cards in Australia each year. However, alongside their popularity comes an unfortunate rise in gift card scams, in particular ‘card draining’, which wipes funds from prepaid gift cards before they are purchased or activated. As these scams continue to
True Rewards, part of the iGoDirect Group, has announced its new ‘Web to Wallet’ product, enabling companies to instantly issue and provision digital prepaid cards from a website directly to Apple Pay® and Google Pay™. Delivered exclusively by True Rewards and the first of its kind in Australia, Web-to-Wallet creates a frictionless customer experience for
A fast-growing industry with a projected market size of AUD 40 billion by 2025, prepaid cards are a staple in most Australian consumers’ wallets, most commonly in the form of a gift or travel card. While prepaid and gift cards are relatively ‘new’ to market since their introduction early 2000’s, they have been re-imagined and
With the rise of digital marketing and technology, digital gift cards are experiencing significant growth as a promotional tool for businesses. Many sales teams, marketers, and agencies are using digital gift cards to drive acquisition, build brand awareness, or for use within their loyalty programs. Digital gift cards help to increase sales successfully while managing marketing campaign costs.
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