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Web-to-Wallet™

The new standard in digital prepaid card issuing


Say goodbye to downloading third-party apps. Web-to-Wallet™ is the fastest and most frictionless way to redeem digital rewards.

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No more downloading apps for gift cards

Today, all gift card providers require users to download a mobile app to activate a gift card, often from a brand that's foreign to the gift recipients. Powered by iGoDirect, True Rewards' Web-to-Wallet™ removes this friction in the customer experience.

Users can add a digital card straight to Apple or Google Pay from a website, email or branded app with a few taps. This means no more downloading a new app - activate it and start spending the gift card instantly!

No need to
download mobile apps

Fast and frictionless
user experience

Branded customer 
experience end-to-end

Designed and
optimised for mobile

Reward Staff

Deliver personal corporate gift cards to staff and keep them motivated by acknowledging their hard work with a gift they'll love.

Client & Customer Gifts

Further promote your business, reward loyal clients, attract new customers or increase re-engagement.

Competition Prizes

With a choice from the very best retailers, delivering prizes to competition winners is super easy, secure and cost-effective.

Incentives & Research

Easily reward large volumes of participants instantly and capture accurate data by incentivising participants with rewards.

Showcase your brand from web to wallet

Built on True Rewards' platform capabilities that effortlessly combine marketing, rewards & payments, businesses can now deliver a fully branded end-to-end experience.

  • Create a top-of-wallet experience in Apple or Google Pay
  • Design your own custom card for maximum brand exposure
  • Drive activations in your cashback promos and sweepstakes
  • Link to your staff or customer rewards program

Simple UX wins every time

Customers are somewhat reluctant to download mobile apps for one-off transactions. Simpler and fewer steps in the UX are always better.

  • Redeem gift cards from emails or SMS  in a few clicks
  • No third party apps involved
  • Easy access to gift card payments and balance

Australia's only prepaid and gift card issuer and distributor

True Rewards, part of the iGoDirect Group, provides integrated, tailored and fully managed solutions for all your reward and gifting distribution needs within one central robust platform.

  • Digital and physical cards
  • Web-to-wallet technology exclusive to True Rewards
  • Single load and reloadable cards
  • Closed loop cards - restrict where the card can be spent
  • Open loop cards - spend anywhere Visa is accepted
  • Customisable card artwork
  • BIN sponsorship for your own card program
  • Access to Visa partners, thought leaders, global teams and complex projects.

Unprecedented growth in digital gifting

In Australia and globally, consumers overwhelmingly prefer digital payments with the use of mobile wallets growing  

  • The prepaid card industry is expected to reach $40 billion AUD by 2025.
  • 83% of Australians have used a mobile wallet such as Apple Pay or Google Pay in the last 12 months.
  • The number of mobile wallet transactions increased to 2.4 billion from 29.2 million in 2022 – an 8,200% increase.  

Digital Visa Web-to-Wallet FAQs

Ready to explore the benefits of Web-to-Wallet™?

Book a demo or sign up below and we’ll show you how our solutions can help you reach greater audiences

and engage your customers through meaningful rewards that stay top-of-wallet.

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