Our new Digital Visa Prepaid Cards that you can send instantly are now enabled with our exclusive Web-to-Wallet™️ technology. Your recipients will be able to add their digital Visa cards to their Apple or Google Wallet without needing to download any app. As customers increasingly shop, pay, or are paid digitally, they also expect their Gift and Rewards services to be available digitally in a convenient, fast, cost-effective and secure format.
We are thrilled to share our new web push provisioning product, enabling our customers to reduce friction at the point of sale and their users to pay directly from their mobile wallets, without requiring them to download a mobile application. iGoDirect is one of the first card issuers to launch instant issuance capabilities in APAC, and web push provisioning further extends our leadership in this space.
iGoDirect’s new web push provisioning product was built in partnership with digital wallet providers Apple and Google. Web-To-Wallet™ – your branded digital Visa delivered instantly. No app required.
We saw how global digital wallet transaction values are expected to grow 60% by 2026, according to Juniper Research. Consumer adoption is also rising, with AUS consumers who reported using a mobile wallet in the past 12 months increasing from 64% in late 2020 to 71% in 2022, but studies show that over 75% of consumers surveyed have abandoned a transaction due to the requirement of having to download a mobile application to use services needed to check out.
Working with Visa and Apple to be first to launch Web-to-Wallet product to APAC demonstrates our commitment to innovate and differentiate from the market.
This announcement, coupled with our Visa Principal Member Issuing Licence and securing an AFSL truly differentiates iGoDirect’s status as a market category leader. The support of Apple has been extraordinary and as industry experts have commented, “iGoDirect are truly disrupters in the Mobile Payments in APAC to drive the implementation of this product to market at the speed they have in remarkable”.
During 2021, a group of our talented tech team at Marqeta identified the potential impact of enabling brands to provision tokens from a mobile web browser, allowing their users to pay directly from their mobile wallets without forcing them to transact through an app. Web push provisioning was built in partnership with digital wallet providers Apple and Google. iGoDirect is the first company in APAC to utilise this new product and we’re excited to bring the capabilities to more clients in the months ahead.
“iGoDirect strives to deliver a seamless experience for our customers. As part of our disciplined product design process, the team identified friction points for our customers and partnered with Marqeta to be one of the first to bring a new and streamlined experience to market with web push provisioning. This solution allows us to offer flexible gift card and payment options that will keep our clients brand at the forefront and deliver a better experience for the customer,” said Pat Dalton, Founder of iGoDirect. “By keeping the entire payments experience in the customer’s hands, we’re able to foster engagement that continues to bring them back to our clients brand.”
Book a demo with us today to learn more and speak to our expert team.
